Fictional worlds are made real by their incorporation of real-world design, rules, and conventions. In the Franchise Design course at The University of Baltimore, I designed tie-in merchandise for Spider-Man: Into the Spider-verse, incorporating the existing brand identity in new designs and products. In addition to the merchandise, I produced an academic paper detailing my design decisions.
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/0f2bdea4-9b27-4a83-8d2f-0657db6f81ab_rw_1920.jpg?h=2d78abef8c30a58135cbf2c901c35f63)
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/ec1aa4e2-1327-460a-8aae-a42f5b7ebb14_rw_1920.jpg?h=972443792b8c0d5e6c0fd3682f636297)
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/62521c45-76d6-47c7-8f7d-142c7c0be85d_rw_1920.jpg?h=c315f8a66e94b0463dce78295c03f74d)
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/b3707013-01bc-4565-b494-b5a19c290667_rw_1920.jpg?h=99db32abdee6fb1dee5f129cfbcf4e28)
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/020b5e17-66fa-4c7d-8ea5-50b1a0c225a1_rw_1920.jpg?h=1717563a486540f1379da7e6dc1b5215)
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/56b17a3b-dc75-47f3-8660-834250949664_rw_1920.jpg?h=e892b74cddfc01f4c623831d1694e9d9)
![](https://cdn.myportfolio.com/99e2c60d-6367-4629-9cc5-8bf4d90e50ae/70a8a862-3c56-4f3f-a267-f0ed30d16642_rw_1920.jpg?h=2a5161b5c60994c74ee80a96097b640b)
Note: The Spider-Man logo, spidey icon, "Miles" name graphic, and pattern embedded in "Morales" are all products of the Spider-Man franchise and are used here for educational purposes only.